Abstract
The rapid proliferation of user-generated content (UGC) on short-form video platforms has made video engagement prediction increasingly important for optimizing recommendation systems and guiding content creation. However, this task remains challenging due to the complex interplay of factors such as semantic content, visual quality, audio characteristics, and user background. Prior studies have leveraged various types of features from different modalities, such as visual quality, semantic content, background sound, etc., but often struggle to effectively model their cross-feature and cross-modality interactions. In this work, we empirically investigate the potential of large multimodal models (LMMs) for video engagement prediction. We adopt two representative LMMs: VideoLLaMA2, which integrates audio, visual, and language modalities, and Qwen2.5-VL, which models only visual and language modalities. Specifically, VideoLLaMA2 jointly processes key video frames, text-based metadata, and b