Abstract
The rapid spread of rumors in social media is mainly caused by individual retweets. This paper applies uncertainty time series analysis (UTSA) to analyze a rumor retweeting behavior on Weibo. First, the rumor forwarding is modeled using uncertain time series, including order selection, parameter estimation, residual analysis, uncertainty hypothesis testing and forecast, and the validity of using uncertain time series analysis is further supported by analyzing the characteristics of the residual plot. The experimental results show that the uncertain time series can better predict the next stage of rumor forwarding. The results of the study have important practical significance for rumor management and the management of social media information dissemination.