Abstract
In statistical modelling the biggest threat is concept drift which makes the model gradually showing deteriorating performance over time. There are state of the art methodologies to detect the impact of concept drift, however general strategy considered to overcome the issue in performance is to rebuild or re-calibrate the model periodically as the variable patterns for the model changes significantly due to market change or consumer behavior change etc. Quantitative research is the most widely spread application of data science in Marketing or financial domain where applicability of state of the art reinforcement learning for auto-learning is less explored paradigm. Reinforcement learning is heavily dependent on having a simulated environment which is majorly available for gaming or online systems, to learn from the live feedback. However, there are some research happened on the area of online advertisement, pricing etc where due to the nature of the online learning environment scope