Abstract
We draw systematic parallels between the measurement problem in quantum mechanics and the information loss problem in black holes. Then we proceed to propose a solution of the former along the lines of the solution of the latter which is based on the holographic gauge/gravity duality. The proposed solution is based on 1) the quantum dualism between the local view of reality provided by Copenhagen and the manifold view provided by the many-worlds and on 2) the properties of quantum entanglement in particular its fungibility.