Abstract
We present a heuristic derivation of Born's rule and unitary transforms in Quantum Mechanics, from a simple set of axioms built upon a physical phenomenology of quantization. This approach naturally leads to the usual quantum formalism, within a new realistic conceptual framework that is discussed in details. Physically, the structure of Quantum Mechanics appears as a result of the interplay between the quantized number of "modalities" accessible to a quantum system, and the continuum of "contexts" that are required to define these modalities. Mathematically, the Hilbert space structure appears as a consequence of a specific "extra-contextuality" of modalities, closely related to the hypothesis of Gleason's theorem, and consistent with its conclusions.