Abstract
Motivated by trapping and cooling experiments with non-spherical nanoparticles, we discuss how their combined rotational and translational quantum state is affected by the interaction with a gaseous environment. Based on the quantum master equation in terms of orientation-dependent scattering amplitudes, we evaluate the localization rate for gas collisions off an anisotropic van der Waals-type potential and for photon scattering off an anisotropic dielectric. We also show how pure angular momentum diffusion arises from these open quantum dynamics in the limit of weak anisotropies.