Abstract
Quantum Zeno effect is a significant tool in quantum manipulating and computing. We propose its observation in superconducting phase qubit with two experimentally feasible measurement schemes. The conventional measurement method is used to achieve the proposed pulse and continuous readout of the qubit state, which are analyzed by projection assumption and Monte Carlo wave-function simulation, respectively. Our scheme gives a direct implementation of quantum Zeno effect in a superconducting phase qubit.